Tired of the same old tourist traps? Well, pack your bags and get ready for a South American adventure that will knock your socks off. While everyone’s flocking to Rio and Machu Picchu, you could be discovering hidden gems that’ll make your friends green with envy.
From colonial towns frozen in time to vibrant cities pulsing with energy, these 20 underrated destinations are just begging to be explored.
Humahuaca, Argentina
Nestled in the colorful Quebrada de Humahuaca valley, this town is a living museum of pre-Columbian culture. Wander through its cobblestone streets, marvel at the Hill of Seven Colors, and immerse yourself in indigenous Andean traditions.
Don’t forget to try some llama empanadas!
Jardin, Colombia
This charming pueblo in the Andes is like stepping into a colorful postcard. Sip coffee in the town square surrounded by balconied houses, ride a cable car for stunning views, or visit a local trout farm.
It’s the perfect slice of authentic Colombian life.
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Colonia del Sacramento, Uruguay
Travel back in time to this UNESCO World Heritage site. Stroll down lamp-lit cobblestone streets, climb the lighthouse for panoramic views, and enjoy a mate by the river.
It’s a delightful blend of Portuguese and Spanish colonial architecture.
Cuenca, Ecuador
Surrounded by Andean peaks, Cuenca’s historic center is a treasure trove of colonial and republican architecture. Visit the iconic blue-domed cathedral, shop for Panama hats (which originated here), and soak in the laid-back vibe of this cultural capital.
Sucre, Bolivia
Known as ‘La Ciudad Blanca’ (The White City), Sucre is a vision of whitewashed buildings and red-tiled roofs. Explore its many churches and museums, then head to the nearby Cal Orck’o, where you can see the world’s largest collection of dinosaur footprints.
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Arequipa, Peru
Nicknamed ‘The White City’ for its stunning sillar stone architecture, Arequipa sits in the shadow of three volcanoes. Visit the Santa Catalina Monastery, a city within a city, and don’t leave without trying rocoto relleno, a local spicy stuffed pepper dish.
São Luis, Brazil
This island city in northern Brazil boasts an incredibly well-preserved historic center filled with azulejo-tiled buildings. Immerse yourself in the unique Bumba Meu Boi festival, a blend of African, indigenous, and European traditions.
The beaches are simply spectacular.
Valparaíso, Chile
A bohemian seaside city that inspired poet Pablo Neruda, Valparaíso is a riot of color and creativity. Ride the funiculars up steep hills, admire the street art at every turn, and enjoy fresh seafood with a view of the Pacific.
It’s a feast for the senses.
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Popayán, Colombia
Known as ‘La Ciudad Blanca’ (yes, another one!), Popayán is a colonial gem with a thriving culinary scene. Visit during Holy Week for one of South America’s most impressive religious celebrations, and don’t miss trying Carantanta, a local corn-based snack.
Salta, Argentina
Nestled in the Lerma Valley, Salta offers a perfect blend of colonial architecture and stunning natural surroundings. Take the ‘Train to the Clouds’ for breathtaking Andean views, visit the MAAM museum to see incredibly preserved Incan mummies, and enjoy some of Argentina’s best empanadas.
Curitiba, Brazil
A model of urban planning, Curitiba is Brazil’s green capital. Ride the efficient bus system, stroll through the botanical garden’s French-style gardens, and visit the Oscar Niemeyer Museum for a dose of modern art.
It’s a city that proves sustainability can be beautiful.
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Potosí, Bolivia
Once one of the richest cities in the world due to its silver mines, Potosí is now a fascinating glimpse into colonial history. Visit the Casa de la Moneda (Royal Mint) and take a mine tour for a sobering look at the city’s past and present.
Barichara, Colombia
Often called Colombia’s prettiest town, Barichara is a colonial stunner with well-preserved architecture and craft traditions. Walk the Camino Real to the nearby town of Guane, try hormigas culonas (big-bottomed ants, a local delicacy), and enjoy the tranquil atmosphere.
Trujillo, Peru
Known as the ‘City of Eternal Spring,’ Trujillo offers a mix of colonial charm and pre-Columbian history. Visit the nearby Chan Chan ruins, the largest pre-Columbian city in South America, and enjoy a beachside ceviche in the surfing town of Huanchaco.
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San Antonio de Areco, Argentina
Step into gaucho culture in this charming town near Buenos Aires. Visit during the Día de la Tradición festival to see gauchos show off their horsemanship skills, and don’t miss trying dulce de leche at its source.
Mompox, Colombia
Frozen in time since the 19th century, Mompox is a magical riverside town that inspired Gabriel García Márquez. Cruise the Magdalena River, admire the unique architecture, and try to spot some of the 380 bird species that call this area home.
Huacachina, Peru
An oasis in the desert? You better believe it! This tiny village built around a natural lake in the desert is a paradise for sandboarders and those seeking a unique landscape.
Watch the sunset over the dunes for an unforgettable experience.
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Paraty, Brazil
A perfectly preserved Portuguese colonial town, Paraty is surrounded by lush forests and pristine beaches. Take a boat tour of the bay, sample some of Brazil’s best cachaça, and time your visit for the Festa Literária Internacional de Paraty, a renowned literary festival.
Salento, Colombia
Nestled in Colombia’s coffee region, Salento is surrounded by the distinctive wax palms of the Cocora Valley. Play tejo (a local game involving gunpowder), hike through coffee plantations, and enjoy the colorful architecture of this quaint town.
Cafayate, Argentina
Wine lovers, rejoice! Cafayate is the center of Argentina’s Torrontés wine production. Visit bodegas to taste this aromatic white wine, explore the stunning Quebrada de las Conchas, and enjoy the laid-back vibe of this desert town.
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Explore the Hidden Gems
From colonial gems to desert oases, from vibrant cultural hubs to tranquil mountain towns, South America’s underrated cities provide numerous experiences waiting to be discovered. Each of these destinations provides a unique window into the diverse cultures, histories, and landscapes that make this continent so fascinating.
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