20 Must-Visit Towns in the Ozarks

The Ozark Mountains sprawl across southern Missouri, northern Arkansas, and slivers of Oklahoma and Kansas, creating a distinctive American landscape characterized by rolling highlands, limestone bluffs, clear-running streams, and dense hardwood forests. Throughout this rugged terrain, small towns have developed unique characters shaped by geography, history, and the resilient spirit of mountain communities.

Here is a list of 20 towns that showcase the remarkable diversity and authentic charm of the Ozarks. Each offers visitors distinctive experiences that capture the essence of this captivating region.

Eureka Springs, Arkansas

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This Victorian mountain village seems transported from another era with its entire downtown listed on the National Register of Historic Places and over 100 preserved buildings from the late 1800s. The town’s remarkable setting features steep, winding streets that climb the mountainside, lined with ornate gingerbread-trimmed buildings now housing art galleries, craft shops, and eclectic boutiques.

The famous Crescent Hotel, built in 1886 and towering above the town, offers magnificent views of the surrounding Ozark landscape.

Branson, Missouri

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This entertainment hub combines Ozark Mountain traditions with contemporary attractions, creating a unique destination where ziplines and mountain coasters operate alongside historic sites and natural wonders. Beyond the famous Highway 76 Strip with its theaters and attractions, visitors discover a charming downtown district along Lake Taneycomo featuring local shops, craft breweries, and the scenic Branson Landing riverwalk.

The surrounding landscape offers unexpected outdoor adventures, from kayaking on pristine Table Rock Lake to hiking the rugged Lakeside Forest Wilderness Area.

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Mountain View, Arkansas

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Known as the ‘Folk Music Capital of the World,’ this authentic mountain town centers around its courthouse square. Improvtu musical gatherings occur nearly every evening during warmer months as locals share traditional Ozark ballads and folk tunes.

The Ozark Folk Center State Park preserves heritage crafts like blacksmithing, pottery, and basket weaving through daily demonstrations by skilled artisans. The surrounding White River region offers spectacular recreational opportunities, from exploring Blanchard Springs Caverns to swimming in the crystal-clear waters of Sylamore Creek.

Hot Springs, Arkansas

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This historic spa city, built around naturally occurring thermal springs, combines elegant bathhouse architecture with stunning mountain scenery. The eight preserved bathhouses along Historic Bathhouse Row in Hot Springs National Park tell the story of America’s first federal recreation area, established decades before Yellowstone.

Beyond its famous waters, the town offers a vibrant arts district, scenic mountain drives through the Ouachita Mountains, and the 210-acre Garvan Woodland Gardens featuring spectacular seasonal displays.

Bentonville, Arkansas

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This rapidly evolving town in the northwestern Ozarks has transformed from a small market center to a world-class arts destination while maintaining its mountain heritage. The Crystal Bridges Museum of American Art houses an extraordinary collection in a striking building integrated into the Ozark landscape, with free admission making fine art accessible to all.

The vibrant downtown square maintains its historic character while adding farm-to-table restaurants, craft breweries, and the exceptional Momentary contemporary arts space.

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Hermann, Missouri

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This distinctive German settlement in the northern Ozarks maintains its European heritage through well-preserved 19th-century buildings, family-owned wineries, and seasonal festivals celebrating the region’s viticultural traditions. The town’s setting on bluffs overlooking the Missouri River creates dramatic vistas, particularly from the stone pavilion in Hermann City Park.

The Historic Hermann Museum, housed in the 1871 German School Building, chronicles the determination of early settlers who established vineyards that continue to produce award-winning wines along the Missouri Wine Trail.

Jasper, Arkansas

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This tiny county seat nestled in the upper Buffalo River valley serves as a gateway to some of the most spectacular scenery in the Ozarks, with massive limestone bluffs rising above crystal-clear waters. The town’s historic square features the restored 1930s Ozark Cafe, serving traditional mountain specialties in a building that has witnessed generations of local history.

The nearby Buffalo National River, America’s first national river, attracts outdoor enthusiasts for floating, fishing, and hiking. At the same time, scenic overlooks like the Arkansas Grand Canyon showcase the breathtaking beauty of deeply carved valleys.

Hardy, Arkansas

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This preserved early 20th-century river town on the Spring River maintains one of the most intact historic main streets in the Ozarks. Buildings now house antique shops, craft stores, and local eateries. The town’s position alongside the spring-fed river creates opportunities for floating, fishing, and swimming in consistently calm waters.

The nearby Mammoth Spring State Park showcases one of the world’s largest springs, producing nine million gallons of water hourly.

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Eminence, Missouri

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This small community serves as the perfect base for exploring the Ozark National Scenic Riverways, America’s first federally protected river system encompassing the Current and Jacks Fork Rivers. The town sits at the junction of several crystal-clear streams, with Shannon County containing more first-magnitude springs than anywhere else in the nation.

Wild horses roam freely in the surrounding fields and forests, while nearby Alley Spring features a historic red mill that has become one of the most photographed sites in Missouri.

Ozark, Missouri

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This historic community along the Finley River maintains its heritage through preserved structures like the 1924 Ozark Mill. It was recently renovated to house a restaurant, farmers market, and demonstration areas showcasing traditional milling techniques.

The town’s brick commercial buildings frame a classic courthouse square where seasonal festivals celebrate everything from local agriculture to the region’s rich musical traditions. Nearby, the Finley River Park provides access to excellent fishing and floating opportunities.

Van Buren, Missouri

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This charming county seat serves as the headquarters for the Ozark National Scenic Riverways and a gateway to the stunning Current River. Its downtown district features historic buildings housing outfitters, local restaurants, and shops selling regional crafts.

The town’s location provides easy access to magnificent natural features, including Big Spring, which pumps an astonishing 286 million gallons of crystal-clear water daily. Traditional johnboats, developed in the Ozarks for navigating shallow, rocky streams, remain the vessel of choice for fishing local waters.

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Licking, Missouri

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This small community in Texas County maintains deep connections to traditional Ozark craftsmanship, particularly through the nationally recognized Licking Specialty Mill, which produces heritage wooden products shipped throughout the country. The town hosts the annual Texas County Fair, which features traditional agricultural competitions, craft exhibitions, and musical performances that showcase the continuing vitality of rural Ozark culture.

Nearby, the sprawling Mark Twain National Forest offers exceptional outdoor recreation opportunities.

Steelville, Missouri

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Known as the ‘Floating Capital of Missouri,’ this small community sits alongside the Meramec, Huzzah, and Courtois Rivers, creating perfect conditions for multifaceted water recreation. The historic downtown features the restored Meramec Music Theatre, hosting country, bluegrass, and gospel performances that continue the region’s rich musical heritage.

Several local outfitters offer multiday float trips complete with riverside camping that allow visitors to experience the natural rhythm of Ozark streams flowing through ancient limestone formations.

Huntsville, Arkansas

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This historic community, established in 1839, centers around a magnificent 1939 WPA-constructed courthouse on a traditional town square framed by buildings dating to the late 1800s. The town serves as a gateway to the breathtaking White Rock Mountain Recreation Area in the Ozark National Forest, where a historic stone lodge offers commanding views across the Boston Mountains.

The nearby War Eagle Mill, the only working waterwheel-powered mill in Arkansas, produces stone-ground organic flours and cornmeal using traditional methods.

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Berryville, Arkansas

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This welcoming community in Carroll County balances its agricultural heritage with a flourishing arts scene centered around its historic town square. The town hosts the Carroll County Fair, one of the oldest continuous county fairs in Arkansas, showcasing traditional farming practices, heritage livestock breeds, and the craft skills that remain vital throughout the rural Ozarks.

Nearby Kings River provides excellent smallmouth bass fishing and peaceful floating opportunities.

Mammoth Spring, Arkansas

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This small town developed around one of the world’s largest springs, which produces 9.78 million gallons of water per hour at a consistent 58 degrees. The historic train depot now houses a railroad museum chronicling the important role of rail transportation in opening the Ozarks to wider commerce.

The Spring River, formed immediately as the spring water leaves its basin, offers exceptional trout fishing in its upper section before transforming into a popular floating stream with Class II rapids.

Leslie, Arkansas

This tiny town in the Boston Mountains section of the Ozarks maintains its connection to traditional mountain crafts through the Ozark Folk Center and numerous local artisans practicing heritage skills from blacksmithing to basket weaving. The town’s main street features the remarkable Serenity Farm Bread bakery, where sourdough loaves emerge from wood-fired brick ovens built using traditional masonry techniques.

The surrounding Searcy County landscape offers spectacular scenic drives along highways that traverse ridgetops, providing panoramic views of densely forested mountains.

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Gainesville, Missouri

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This historical county seat maintains its rural Ozark character through preserved structures like the 1909 courthouse and numerous century-old commercial buildings framing the town square. The community serves as an access point to Bryant Creek, one of Missouri’s most pristine streams. It offers excellent fishing, floating, and swimming opportunities in crystal-clear water flowing between impressive dolomite bluffs.

The nearby Caney Mountain Conservation Area provides opportunities to view wildlife, including wild turkeys, white-tailed deer, and collared lizards.

Mountain Home, Arkansas

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This thriving community nestled between two major impoundments of the White River offers exceptional access to both Bull Shoals and Norfork Lakes, creating a paradise for fishing and water recreation. The historic downtown district features locally owned shops, galleries showcasing Ozark artists, and restaurants serving traditional regional cuisine with contemporary twists.

The nearby White River below Bull Shoals Dam provides world-class trout fishing in crystal-clear water that maintains a consistent cool temperature.

West Plains, Missouri

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This regional center in Howell County balances a small-town atmosphere with cultural amenities unusual for a community of its size, including the West Plains Civic Center, which hosts the annual Old-Time Music and Ozark Heritage Festival. The historic courthouse square features preserved commercial buildings now housing locally owned businesses, while the Harlin Museum showcases work by regional artists, including the renowned Ozark painter Thomas Hart Benton.

The surrounding countryside offers exceptional outdoor recreation opportunities in the adjacent Mark Twain National Forest.

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Mountain Culture Endures

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These towns collectively demonstrate how Ozark communities have evolved while maintaining connections to the distinctive culture that makes this region uniquely American. From courthouse squares that continue to serve as genuine community gathering places to rivers that provide both recreation and spiritual connection to the landscape, the Ozarks offer an authentic experience increasingly rare in homogenized America. 

Visitors who take time to explore these communities discover a region where traditional knowledge, music, craftsmanship, and hospitality combine with natural beauty to create places that remain deeply rooted in their mountain heritage.

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